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Your Boat Club
917 US 51, Minocqua


For over 36 years, BJ’s Sportshop has been Minocqua’s premier sport shop for summer and winter equipment, apparel, and rentals. Our staff prides themselves in offering product expertise, as well as providing exceptional customer service. 

A legend in the retail industry, especially when it comes to all things watersports, founder Bob Jacobi (“BJ”) is still actively committed to BJ's success and the business’ customer connection.  Bob's wife, Sherry, is equally involved and has gained an impressive following in the lifestyle and active clothing market, making BJ’s one of the few places in the Northwoods deemed a “trendy” place to shop for technical fashion and performance wear.

The staff at BJ’s understands that each customer is unique, and we strive to match customers with the best options for apparel, equipment, or rentals.  Staying true to our passion and commitment of supporting our local community, BJ’s has donated over $750,000 back to the community since its inception.  We are indeed extremely proud to be a part of our community and continually strive to be the best at what we do.  Stop in and see us soon!

BJ's Sportshop. . . When you're serious about fun!